http://www.greenbananamarketing.com/2009/09/17/should-corporates-put-more-money-into-charities/ Solving marketing challenges in the ethical and sustainable sectors Tue, 20 Dec 2011 12:39:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.greenbananamarketing.com/2009/09/17/should-corporates-put-more-money-into-charities/comment-page-1/#comment-77 Giles Robertson Tue, 22 Sep 2009 13:08:45 +0000 http://www.greenbananamarketing.com/?p=64#comment-77 Not explicitly although we did touch on the need for a new model of corporate engagement where the issues (health, environmental) are fundamentally addressed through the partnership. It would seem that most corporate partnerships really do want to leverage the trust, respect and credibility held by the charities and this was argued might sometimes be given away too 'cheaply'. Although there were examples of organisations getting behind the policy change required and not communicating it first and foremost. On a personal note, if more is spent on the communications than the programme itself, then this is edging towards 'greenwash'. Not explicitly although we did touch on the need for a new model of corporate engagement where the issues (health, environmental) are fundamentally addressed through the partnership. It would seem that most corporate partnerships really do want to leverage the trust, respect and credibility held by the charities and this was argued might sometimes be given away too ‘cheaply’. Although there were examples of organisations getting behind the policy change required and not communicating it first and foremost. On a personal note, if more is spent on the communications than the programme itself, then this is edging towards ‘greenwash’.

]]> http://www.greenbananamarketing.com/2009/09/17/should-corporates-put-more-money-into-charities/comment-page-1/#comment-57 Mike Brady Sat, 19 Sep 2009 11:07:38 +0000 http://www.greenbananamarketing.com/?p=64#comment-57 Did anyone raise the issue of cause-related marketing - corporations using contributions for product promotion, image transfer, and public relations purposes? One of the worst companies for trying to purchase a better image is Nestlé, the target of an international boycott over its marketing of baby foods in breach of international standards. For more on this see: http://boycottnestle.blogspot.com/2007/03/nestle-generosity-to-good-causes.html Did anyone raise the issue of cause-related marketing – corporations using contributions for product promotion, image transfer, and public relations purposes? One of the worst companies for trying to purchase a better image is Nestlé, the target of an international boycott over its marketing of baby foods in breach of international standards. For more on this see:
http://boycottnestle.blogspot.com/2007/03/nestle-generosity-to-good-causes.html

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