http://www.greenbananamarketing.com/2010/04/21/iceland-cloud-signals-change/ Solving marketing challenges in the ethical and sustainable sectors Tue, 20 Dec 2011 12:39:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.greenbananamarketing.com/2010/04/21/iceland-cloud-signals-change/comment-page-1/#comment-619 Monica Wed, 21 Apr 2010 11:52:48 +0000 http://www.greenbananamarketing.com/?p=83#comment-619 Nice post, and I totally agree. This was, if not entirely a wake-up call, then an insistent early-morning alarm we'd do well not to hit the snooze button on. As traumatic as the incident was for stranded travellers (and I wholeheartedly sympathise with what they've been through), this eruption really was no more than a geological blip. In the past we've had massive geological events affecting half the planet. How would we have coped with something far more calamitous, like a supervolcanic eruption or, even just an increase in solar activity interfering with satellites and gps systems on a global scale? We try to have everything so timetabled and orderly, with our economic systems so tied up within it, that jobs and livelihoods (and lives sometimes) can be at stake should anything interfere with it for even just a few days. Nature is far more fluid than that, we need to learn how to be too. Nice post, and I totally agree. This was, if not entirely a wake-up call, then an insistent early-morning alarm we’d do well not to hit the snooze button on. As traumatic as the incident was for stranded travellers (and I wholeheartedly sympathise with what they’ve been through), this eruption really was no more than a geological blip. In the past we’ve had massive geological events affecting half the planet. How would we have coped with something far more calamitous, like a supervolcanic eruption or, even just an increase in solar activity interfering with satellites and gps systems on a global scale? We try to have everything so timetabled and orderly, with our economic systems so tied up within it, that jobs and livelihoods (and lives sometimes) can be at stake should anything interfere with it for even just a few days. Nature is far more fluid than that, we need to learn how to be too.

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