Solving marketing challenges for environmentally
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WWF communicating evolved brand
Previous experience of GBM includes working with WWF, well known for the panda logo and its work to protect endangered species. But that was just one part of the complex conservation jigsaw. The world’s largest independent conservation organisation founded in 1961 is one of the most trusted brands and had the credibility to solve some [...]
More >Posted 30 January 2012 | No comments
Fairtrade scaling up
The Fairtrade Foundation began life in 1992 as a movement for a better deal in international trade for small farmers and workers in poor communities. They have experienced massive growth over the last two decades. Today, more than 7 in 10 UK households purchase Fairtrade goods. However to scale Fairtrade up, we needed to position [...]
More >Posted 23 January 2012 | No comments
Recent blog posts
Emerging countries innovating could be our sustainable key
You don’t often leave a day’s conference with a Trashion bag made from recycled packaging. This was part of ‘turning waste into style’, one of Unilever’s initiatives harness... More >
30 November 2011 | No comments
Engage with climate change today to be more competitive tomorrow
It is comforting to know that although climate change has been pushed to the back pages of the newspapers, sustainability and climate change are still embraced by some and innovation led ... More >
28 November 2011 | No comments
Poles apart – the slippery art of media climate scepticism
Launching at my client the British Council, the report was never going to be a ‘one size fits all’ in this ambitious report looking at climate scepticism in the world’s media (well ... More >
14 November 2011 | 2 comments