Green Banana Marketing demonstrated the energy savings that schools could make through case study films, social media and a regional press plan. The campaign helped drive awareness with teachers, increasing the number of schools taken part in the initiative and seeking funding from Salix for new energy saving systems.
The PR and Marketing Executive at Salix, said that “The short films created by GBM have already proved invaluable in highlighting the benefits of our scheme to those within the educational sector. We are extremely optimistic about our continued work with Giles and the team.”