We set up Green Banana Marketing five years ago to make a difference. We work with environmentally conscious companies, charities and education organisations needing our expertise for marketing and corporate partnerships. We offer the benefits of big company thinking with the agility of a small company. We have a unique set of skills and experience spanning three decades of working in the commercial, charity and public sectors.
What we do
“Green Banana Marketing bring huge energy and creativity to any marketing with a clear sense of what works – we would certainly recommend them to others”
Director of Communications, Fairtrade Foundation
“Green Banana Marketing provided relevant and engaging insights, quickly getting to the root of the issues providing refreshing, creative and cost effective work
Marketing and Communications Director, Care International
Meet the team
GBM is made up of a core a team of 4 people who work across client projects.
Giles Robertson – Director and founder of Green Banana Marketing
Giles leads all client work. He is inspired by the words of Sir Peter Scott, WWF’s founder who said; “We shan’t save all we should like to, but we shall save a great deal more than if we had never tried”.
Giles has over 21 years of experience in stakeholder engagement, partnerships, brand and marketing strategy. Giles is experienced at project management having overseen a number of large-scale projects with WWF, Laban, the British Council, Plan International, Centre for Fashion Enterprise and Fairtrade Foundation.
Beginning his career on the agency side he worked as a graduate trainee at Saatchi & Saatchi, followed by periods at Ogilvy and Publicis. He created brand strategies for Renault (the Clio launch with ‘Papa Nicole’), RSPB (Millionth Member Campaign), Coca-Cola (Euro ’96), Ford and Toyota.
At Laban – the world’s largest dance centre, he managed the press, brand and marketing as the organisation moved to a new lottery funded premises.
At WWF, as marketing chief, he developed major awareness campaigns for climate change and deforestation and managed partner relationships with HSBC, Disney, Ben & Jerrys and ITV.
As Deputy Director at Southbank Centre, he managed the brand development for the successful reopening of the newly refurbished Royal Festival Hall.
Giles is founder and chair of the Not-for-Profit Group, a networking and thought leadership group with the Marketing Society. He regularly writes for industry publications including Marketing Society and Third Sector. And as a dedicated Trustee of the Marine Conservation Society, the UK’s leading marine conservation charity addressing the very serious threats that face our seas and marine life. He enjoys advising them on marketing, fundraising and partnerships.
Giles lives in the Chilterns with his wife and three young children and does his work in the belief that we can all make a difference to the world around us.
Jon McGowan – Client Director
Over 20 years experience working client-side on marketing, communications and sponsorship for major international brands. In his last role as Head of Marketing for The Energy Saving Trust Jon was on the successful partnership team that won the multi-million pound tender for the Government’s domestic renewable technologies tender, the Low Carbon Building Programme. Jon has also worked on the Sun City Million $ Golf Tournament in South Africa and the Beefeater Oxford and Cambridge Boat Race. Jon is a specialist at analysis, strategy delivery and business planning.
Kim Bailey - Associate Sustainability Practitioner
Kim Bailey has substantial experience with both the private and public sectors and works to ensure that sustainability is incorporated into good business practice. Having worked with blue chip companies, local authorities and impassioned SME’s who made substantial environmental and financial savings through the implementation of sustainability initiatives, she is keen to apply her expertise to helping your organisation achieve it’s sustainability ambitions. She holds qualifications in Environmental Science and auditing and has won an award for excellence in sustainable development.
Ruthann Hughes – Associate Consultant
Ruthann is a skilled researcher with over 12 years’ experience of conducting qualitative and quantitative research and evaluation programmes. She has worked on a range of projects with an environmental focus ranging from public consultation on sustainable fishing through to stakeholder engagement programmes on climate change and energy transmission and consumption.
She works as an associate on a range of projects for Green Banana Marketing including stakeholder understanding around issues such as sustainability, education and climate change, focus groups to help refine creative thinking and work shops to improve integration and efficiencies in campaign delivery.
Ruthann also has a strong international background. She has run numerous international research studies and, as part of her role as project manager on the Women Into Work programme, coordinated a network of European NGOs.
Jim Holt – Consultant Creative Director
Jim has been a designer and art director focusing on digital design and branding since 1996 and previous to that was an editorial designer and art director for national newspapers.
With GBM, he uses his expertise in concept development, information architecture / user experience and design and branding. He has many years experience of developing websites and branding from inception through to deployment.
Previous digital and branding projects includes those for the British Council / Climate4Classrooms, Buglife – the insect charity, Kantar Health and Philips Electronics.
Tom Halkyard- Trainee Marketing Executive
Tom is currently studying for a Marketing degree in Sheffield. He has taken a year out to gain business experience so he can be fully prepared to acquire a job when finishing his course.
Before working with GBM, he was an intern at an online marketing company back in his hometown, Cambridge. His passions outside of work include playing football, cycling, music and films. He is also a keen traveler and recently backpacked up the east coast of Australia with a couple of friends.
Steph Pomphrey - New Business Manager
Steph comes to Green Banana via long stints in consumer and B2B publishing and content production, working with a wide range of clients from the FMCG, Entertainment, Sport, Financial Services, Travel and Technology sectors. More recently, as one of the founders of The Church of London creative agency, set up in 2005, he is part of the team who have established award-winning multimedia brands in film and action sports. He enjoys the challenge of new business, spotting opportunities and making them a reality. Green Banana fits his long-term aim of enabling business (and life) sustainably and ethically.
Digital and design
We also work with a small team of designers and web developers who are able to deliver our digital and brand requirements across projects as well as social media strategies.