green banana marketing is a new kind of company solving marketing challenges in the ethical and sustainable sectors. We understand that marketing has to deliver and the need for corporate partnerships. With experience of strategic and creative branding, marketing, communications and partnerships for lots of different businesses and organisations.
“green banana marketing bring huge energy and creativity to any marketing challenge, with a clear sense of what works and doesn’t, as well as an excellent network of contacts. We would certainly recommend them to others”
Director of Communications, Fairtrade Foundation
I have over 18 years’ of marketing experience in the not-for-profit and commercial sector and my core skills include: 1. delivering brand and business growth; 2. building new audiences; 3. marketing delivery and 4. creating business and media partnerships.
As Marketing Director at Greenvoice I was responsible for successfully building the brand; 350,000 people were targeted which drove business growth by 213% in one year.
I began my career on the agency side working as a graduate trainee at Saatchi & Saatchi, with periods at Ogilvy and Publicis. I created brand strategies for the Renault Clio launch, with the Papa Nicole campaign, RSPB’s million member campaign, Coca-Cola’s Euro ‘96 sponsorship, Ford and Toyota.
I then joined Laban – the world’s largest dance centre. Managing the press and marketing as the organisation moved to a new lottery funded premises, attracting 8,000 locals to the opening weekend and achieving a sell out first season.
At WWF, as Head of Marketing and Communications for four years, I developed major awareness campaigns and managed partner relationships with HSBC, Disney, Ben & Jerrys and ITV.
I was Deputy Director of Marketing at Southbank Centre, managing the successful reopening of the newly refurbished Royal Festival Hall attracting over 250,000 people to the first weekend.
I founded and chair the Not-for-profit Group, a learning and networking forum for senior marketeers backed by the Marketing Society – now in its fifth year with over 200 regular attendees.
I have considerable experience of developing partnership strategies and communicating with stakeholders.
I understand the challenges of partnerships, having managed relationships with corporate companies including Coca-Cola, HSBC, Ben & Jerry, The Ecologist, M&S and a number of other commercial enterprises. I have also managed the relationship with funding partners such as London Development Agency, Greenwich and Lewisham Councils, and the Arts Council of England.
I have also developed relationships with retailers including Canteen and Skylon Restaurants, Waterstones and Le Pain Quotidien.
I have experience of developing media partnerships, setting up and managing the ‘Extinct’ series on ITV with Endemol, which generated over £800,000 income for WWF and very good viewing figures of between 8-10 million people.
Also, I set up a branded partnership with Disney’s Christmas film Brother Bear, which was in the top five films for two months and seen by over 8 million people.
And more recently I have worked with Channel Four on their new TV series Battlefront about young people campaigning on issues they care about.
I live in North Dulwich with my wife and three young children. I do my job in the belief that we can all make a difference to the world around us through our work and how we live our lives.
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