Solving marketing challenges for environmentally
conscious companies, charities and educational organisations
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Fairtrade scaling up
The Fairtrade Foundation began life in 1992 as a movement for a better deal in international trade for small farmers and workers in poor communities. They have experienced massive growth over the last two decades. Today, more than 7 in 10 UK households purchase Fairtrade goods. However to scale Fairtrade up, we needed to position [...]
More >Posted 23 January 2012 | No comments
Greenvoice for youth campaigners
Greenvoice was a new online social site for people interested in campaigning in support of the environment. We needed to create a new brand and generate new users. Our research showed that young adults cared deeply about the environment but were confused about what to do. Hence, a responsive and fresh approach was essential. We [...]
More >Posted 20 January 2012 | No comments
Recent blog posts
We seek a dynamic Account Executive
A chance to work with environmentally focused start up, Green Banana Marketing, full-time or part-time, as an Account Executive, generous trainee salary (with an opportunity to earn good ... More >
3 May 2012 | No comments
Is Apple’s response to workers conditions good enough?
So Apple have announced the biggest audit of the conditions of its supply chain factories of its kind. They are the first phone manufacturer to sign up to the Fair Labour Association (F... More >
22 February 2012 | No comments
Emerging countries innovating could be our sustainable key
You don’t often leave a day’s conference with a Trashion bag made from recycled packaging. This was part of ‘turning waste into style’, one of Unilever’s initiatives harness... More >
30 November 2011 | No comments