We widen the context of dance within contemporary culture with the Laban refreshed brand vision. We used the brand vision to drive all activity, gaining extensive media coverage from the main nationals, specialist and local titles and broadcast from the BBC TV News. We managed to get over 7,000 people to the opening weekend and had a sell-out first season, which all helped to realise the project match funding target of £10,000,000 from corporates.
We go back to Laban – Laban ten years old ages well.
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