VSO brand appeal

Green Banana Marketing developed messaging for 18-25 year olds, that volunteering could change their lives. Online banners and experiential marketing supported VSO’s marketing strategy to recruit young people. VSO’s Marketing Manager said of the work; “Green Banana Marketing delivered an innovative digital campaign; working in collaboration with VSO ICS team, and the approaches were tested with the hard to reach 18-25 year old age group audience”.