NEC’s Sustainability Live event was an experience. Imagine an event that combines The Royal Tournament (soldiers racing to assemble canons) and Tomorrow’s World. Some were bemused as to what this meant for their enterprise. We think many already understand that our resources are dwindling and that renewable techs are good for the economy. Green Banana heard the old argument ‘without better government guidance, the green economy is doomed’, so we decided to produce our very own six point PLANET manifesto which would be ideal for enterprises to consider:
Preserve the future
Start by promising to support only FSC products and cut-back felling of the lungs of this world (which are responsible for picking up roughly a third of the carbon dioxide emitted from burning fossil fuels). Then consider how much biodiversity supports us, for instance bees don’t only make honey – they support over 50% of agricultural pollination.
Local is best
Why not use council tax rebates to reward whole parishes for meeting recycling targets and individual householders for insulating their homes. After all 40% of emissions are through wall and roof cavities, so worth rewarding people with 20% off their council tax.
The big society starts locally – so let local communities profit from micro generation. And why not reset solar and wind tariffs and communicate the benefits to the wider communities?
Allow everyone to join an eco lab – employing our brightest unemployed young adults to generate ideas to address the sustainable crisis and give the winning inventors a 25% share.
Embracing new technology is where new ways of living start, so encourage green electricity by giving SMEs 50% reduction on electric vehicles to be second phase ambassadors and plough money into creating high speed data connections for wireless meetings. Say no to expensive old technology – do we really need HS2 (costing £34 Billion) when we can meet virtually?
Adopt a few rules for eating. Eat low on the food chain; eat tilapia – the world’s most sustainable fish. Fish and chip shops will soon get the message and other fish will fry.
Have walk to work months, with new lanes set up temporarily for ‘walking buses’. Drive investment in new electric local transport, cycle lanes and walk to work schemes.
These are some of the ideas we are discussing with enterprises. We would be interested in your thoughts. We help evolve products and services to become smarter, greener and fairer. If you are asking how your company can be the more environmentally responsible, contact Giles@greenbananamarketing.com. We have worked with a range of socially responsible brands like Fairtrade and understand that achieving high ethical and sustainable standards is a journey. Ask us how. Giles Robertson is the founder of Green Banana Marketing Ltd and Chairman of the Marketing Society Charity Group.