We delivered a social media campaign for the Institute for Food Brain and Behaviour (IFBB ), encouraging more people to consider healthier brain foods as part of their diet. Our approach presented a more dynamic face of IFBB, with extraordinary images, from ten things that link us to Albert Einstein’s brain, to questions of the smartest brain; a humpback whale or a hummingbird, to suggestions of the right foods to help brain development.
A campaigning approach was new to IFBB, which delivered many positives, such as gaining reach of over 117,000 and click throughs to the website of 1,298, with a 3.1% conversion from our target audience, which has given IFBB a firm basis to build on.