Care brand launch

We developed a partnership strategy and route map to achieving the appropriate corporate funding for a new online microfinance site, lendwithcare.   The strategy outlined the benefits to potential partners, the most appropriate sectors to approach and engagement ideas, which has helped secure funding from at least three of the partners. The Marketing and Communications Director said:  “I was delighted to engage Green Banana Marketing to develop an engagement strategy. They provided relevant and engaging insights, quickly getting to the root of the issues. The strategy helped achieve the necessary levels of corporate support and importantly focused on dealing with the barriers as well as positioning the benefits. I would have no hesitation in briefing Giles and Green Banana Marketing on future projects – providing refreshing, creative and cost effective work“.