Earthwatch aims to engage more people in scientific research and promote a better understanding of the environment. We were tasked to review the messaging and assets in order to engage more business partners.
We reviewed Earthwatch main peers and conducted a message audit of Earthwatch’s website and marketing collateral. We developed audience journeys and the brand-messaging shift needed for each of the key user groups.
The Earthwatch messaging and website have been developed to better reflect the needs of the audience, as a result of our strategy and client workshop.