Healthwatch target locals with Alfie on Facebook

Our campaign was shortlisted for 2017 Marketing Excellence Awards and Third Sector Award for Marketing Campaign of the year. With a family friendly dog called Alfie who loves to get stuck into the Bucks Free Press, our social campaign for Healthwatch Bucks targeted over 450,000 people with click-through rates of triple the industry standard. Our approach to creative and micro targeting local communities worked, with a 266% increase in web traffic activity and 826 people engaging on social, we achieved the campaign targets. Our client’s positive response to the campaign made all the work even more worthwhile, the CEO of Healthwatch Bucks said:  “we were all really pleased with how the campaign delivered results for Healthwatch Bucks – it was refreshingly different to other campaigns and engaged our audience very well.  We would certainly recommend Giles and GBM to others looking to deliver cost effective campaigns that make a difference.”



Our two-phased campaign drove awareness and action- encouraging people to give feedback on their local health services.  We are now running a ‘Thank You’ campaign.

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