Sodastream environmental messaging

GBM helped create strong environmental messaging and built SodaStream UK’s influence in the media green debate, particularly lobbying for changes to be made to reduce the amount of plastic bottles discarded in Britain. We engage thought leaders, businesses, government and NGOS to raise awareness of the problem of waste plastic. We helped influence the government’s Soft Drinks Roadmap, in consultation stage with DEFRA (the Department of Environment, Farming and Rural Affairs).