Solving marketing challenges for environmentally
conscious companies, charities and educational organisations
Projects
British Council Climate4Classrooms revolutionises teaching
We have worked with The British Council since 2009, well know for its cultural relations work overseas and in particular its teaching progammes. It has always worked with a range of partners and stakeholders to deliver its programmes including government, teachers, young people and the media. The Director of Marketing said of our work; “The [...]
More >Posted 7 February 2012 | No comments
Laban realising vision to gain further support
On a project previous to GBM, we worked with Laban. As one of the world’s leading contemporary dance institutions, its success and increased programme of activity meant that the old London premises in New Cross no longer supported the level of work. A successful application for the Arts Council of England National Lottery funding meant [...]
More >Posted 30 January 2012 | No comments
Southbank Centre new brand as art’s new chemistry
Southbank Centre’s vision is to be the world’s most inspiring centre for the arts across its 21 acres including the Royal Festival Hall, the Hayward, and the Queen Elizabeth Hall. In order to bring its exciting and challenging work to the greatest number of people, a major refurbishment of the current facilities was undertaken in [...]
More >Posted 30 January 2012 | No comments
WWF communicating evolved brand
Previous experience of GBM includes working with WWF, well known for the panda logo and its work to protect endangered species. But that was just one part of the complex conservation jigsaw. The world’s largest independent conservation organisation founded in 1961 is one of the most trusted brands and had the credibility to solve some [...]
More >Posted 30 January 2012 | No comments
Fairtrade scaling up
The Fairtrade Foundation began life in 1992 as a movement for a better deal in international trade for small farmers and workers in poor communities. They have experienced massive growth over the last two decades. Today, more than 7 in 10 UK households purchase Fairtrade goods. However to scale Fairtrade up, we needed to position [...]
More >Posted 23 January 2012 | No comments
Greenvoice for youth campaigners
Greenvoice was a new online social site for people interested in campaigning in support of the environment. We needed to create a new brand and generate new users. Our research showed that young adults cared deeply about the environment but were confused about what to do. Hence, a responsive and fresh approach was essential. We [...]
More >Posted 20 January 2012 | No comments
Care International new product launch
Care International works in more than 70 countries around the world tackling poverty wherever the need is greatest. With the launch of a new online micro finance product we helped identity corporate partnerships who could add marketing muscle and further audience reach to the launch. The Marketing and Communications Director at Care said of our [...]
More >Posted 20 January 2012 | No comments
Centre for Fashion Enterprise – innovation at heart
The Centre for Fashion Enterprise (CFE) is an innovative centre of excellence, which started in 2003 as an extension of London School of Fashion. Renowned worldwide, CFE has supported over 105 designers with an 85% survival rate including Peter Pliotto, Christopher Raeburn and ERDEM. GBM are assisting CFE with a partnership strategy, identifying partners who [...]
More >Posted 20 December 2011 | No comments
Plan campaign insights work
The Head of Communications said ‘Green Banana Marketing has provided Plan UK with an excellent insight research service, providing invaluable insights which have helped us to get into the mindset of our target audiences. Their findings are well presented and practical and they can be relied upon to manage research requests in a timely and [...]
More >Posted 20 December 2011 | No comments