Tag: Shortcut seminar

Our next shortcut event improve your website

 

 

Shortcuts Series

Gain more support through your website

 

Free Shortcuts seminar  – Friday 13 March 2015  4pm – 5pm
Green Banana Marketing invite you to their free Shortcuts seminar on Friday 13 March 2015 at 4pm. Come along and hear tips on how to maximise your website and gain more support for your cause, making the most of your online presence through good design, SEO and meta tagging, with examples from British Council, British Trust for Ornithology and Buglife….

 

Previous delegates said of the seminar; “very useful and inspiring – the fundamentals of marketing” 
Aimed at those responsible for building support online,  you will come away with an understanding of: 

   
•  The fundamentals of great website design, appropriate for your audience

•  Ten tips to maximise your website to ensure it is adding value

•  Online tools and techniques, such as SEO and meta tagging, from recent case studies

•  How to address issues and concerns you may have with your online work

We would very much like to see you and a colleague at this Free Shortcuts seminar on Friday 13th March 2015 at 4pm for one hour at 229 Tottenham Court Road, London, W1T7QG.
Places are limited to 20, so please do click here now to subscribe and book your free place.
‘Shortcuts’ seminars are intended to give you the most important information in the one-hour session. Drinks, cakes and a friendly networking session will follow the seminar. 
We look forward to seeing you there!
Kind regards,
Follow us on Twitter
Visit our website
BOOK NOW
Date: 13th March 2015Time: 4 – 5 pmLocation: 02 Workshop229 Tottenham Court RdLondon

Green Banana Marketing shortcut seminar

Marketing Essentials – Green Banana Marketing’s free shortcuts event!

 

Your invitation to Green Banana Marketing’s next Shortcuts event



Shortcuts Series

Marketing Essentials

Marketing Essentials – Green Banana Marketing’s first free Shortcuts seminar of 2014. Aimed at those wishing to brush up on their marketing,  an introduction or refresher of the marketing mix to make sure you’re focusing on the right areas.  Ideal for marketers, project managers, managers, events organisers and those new to marketing,  new to the sector or maybe you have a job that has expanded from PR or sales to include  “marketing”.

You and a colleague are invited to our first Free Shortcuts marketing seminar for this year on Friday 16th May 2014 at 4pm for one hour at 229 Tottenham Court Road, London, W1T7QG.

A previous delegate said of the seminar; “very useful and inspiring – the basics and fundamentals of marketing”

You will come away understanding:

•    The marketing mix, and tools that help marketers communicate successfully, and how to use them in your organisation

•    Your target market and how to reach them

•    Creating compelling marketing messages and objectives

•    Developing a marketing plan for your organisation – which channels to use from social to promotion

•    How other campaigns have achieved this from Greenpeace’s Saving the Arctic to Buglife’s campaign

Places are limited to 20, so please click here to subscribe and book your free place now.

‘Shortcuts’ seminars are intended to give you the most important information in the one-hour session. It will be followed by drinks, cakes and a friendly and chatty session.

We look forward to seeing you there!

Kind regards,

Green Banana

Follow us on Twitter
Visit our website
BOOK NOW
Date: 16th May 2014Time: 4:00 – 5:00pmLocation: 02 Workshop

229 Tottenham Court Rd

London

 

 

 

Revisit Marketing essentials

Shortcut seminar by Green Banana Marketing on ‘Marketing essentials’ 16/05/2014

Shortcut seminar by Green Banana Marketing on ‘Marketing essentials’ 16/05/2014
 

Green Banana Marketing’s top tips for charity marketing

Is it any easier to define what we mean by marketing for charities and NGOs? With squeezed budgets and complicated stakeholder needs, I sometimes wonder. If marketing for a charity is “to achieve organisational objectives and to bring the appropriate number of people from the agreed groups to engage and respond in a way that mutually satisfies both parties”, it’s surprising how few know their own organisational objectives, an obvious starting point for effective marketing. Fortunately, more know their own objectives and how these support the charity vision.

For today’s charities, innovation is important and effective, standout marketing. How to leverage digital touch points and to build long-term corporate partnerships with a solid shared strategic core, are also day-to-day worries.

Charity cmarketing-mixomms departments change names at a dizzying speed; from Marcomms, Supporter Engagement to Marketing, Fundraising as standalone to a merged super unit around a common digital belief! 65 years on and James “marketing mix” Culliton will be turning in his grave. He described the combination of elements involved in making any marketing decision; more commonly called the 4 ps of marketing, which have stood the test of time, it’s worth revisiting some of our vast history of marketing and how we fit in! Product, Promotion, Place and Price. And later 3 more Ps were added; People, Physical evidence and Process.

Charities deliver a staggering amount for very little resource but sometimes lack focus. Multi-million pound corporate campaigns tend to work to a much tighter bandwidth, such as changing sales by 5% with a specific audience segment.

NGOs tend to know their brands better than their audiences. Segmenting audiences, by identifying the most receptive moments to engage with people and mapping out user journeys would be a critical part to improving supporters and the charities focus.

We’re delighted that four of the ten most effective UK charities cited in the recent ‘Passionate About Collaboration’ report, which identified the UK’s most effective NGOs, are our clients, based on responses from over 100 NGO Chief Executives. Our approach chimes with the report’s main conclusions, which is to be more effective with reach and impact.

We are lucky enough to have worked with some of the very best marketing teams in the charity world from Fairtrade to Buglife – this we believe comes from a love of their organisation and a belief in what they can do.