Shelter turns to fantasy in Christmas ad (Nov ‘24)
https://youtu.be/1mBerKSgLEU?si=bDdFYa1hlTKfXAXi
Love alone can do great things, Shelter, the homelessness charity’s touching seasonal advert is a reminder of the lengths that people go to distract and protect loved ones from their present living conditions. What a brilliant ad and thank you Shelter for supplying the campaign image. Please donate if you can shelter.org.uk/donate
GambleAware “Gambling clouded everything I did” (Mar ’24)
The film of this poster shows how it literally clouds up; https://youtu.be/wz0ZLUIf9ZA?si=GG7ZNQv_0NrL1Wxj
The smoke demonstrates how gambling “clouds” the vision of addicts. As the smoke fills the box, the message “Gambling clouded everything I did” is obscured.
It appeared in Birmingham, a city where 38,000 adults (55% higher than the UK average) are experiencing “problem gambling” – the most severe level of gambling harm. This was part of a broader campaign to convey the real-life emotions felt by those experiencing gambling harm.
Barnardo’s “Mollusc” and rebrand (March ’24)
Another kind of screen here with a child stuck in her shell. With Barnardo’s help, the girl finally removes her shell. The campaign was on TV and social media.
https://youtu.be/VBOqW4bAolo?si=kTQz1HNwp4ZpDRQj
The ad includes the children’s charity’s first brand refresh in 10 years, designed to stand out in a digital age, with a new logo co-designed by children and young people.
Soup Kitchen London recreates what homeless people eat at Christmas (Dec ’23)
“Homeless Christmas dinners” illustrates how the Christmas dinners advertised throughout the festive season aren’t the reality for those experiencing homelessness. From conversations with regulars at Soup Kitchen London, 10 photographs capture past festive meals from a bird’s eye view.
The photographs also include copy describing the dish and the circumstances they were eaten.
The photographs aim to encourage people to donate £5 to the charity, which will pay for one person’s seat at the table. Better than sending Christmas cards?
The photos can be viewed at www.homelesschristmasdinners.com and were press ads in The Guardian food supplement Feast, YOU Magazine and The Telegraph.
Grow Like Only a Teacher Can (Jan 24)
This is how I see my role as a teacher. Less hectic in HE, but we talk about providing the inspiration in our student journey.