New brand launch for Fairtrade

We helped launch Java Mountain Coffee brand with an expressive, textured and compelling story to support the product launch,  inspiring new audiences. Working closely with the team in Java, we helped develop the brand values through the website and the packaging; the empowerment of women, the promotion of gender equality, greater fairness, social conscience, a recognition of their roots, and an optimistic future for Javanese women. We ensured that these messages came through as succinctly and passionately as possible from the website – a key tool for generating interest and sales in Java Mountain Coffee in Europe.