Tag: Marine Conservation Society

Top ten charity campaigns of 2017

What makes the best charity marketing campaigns of 2017 is to stand out and be noticed with a great channel idea and a real audience focus….. a new take on a well-established issue, which is always tough to deliver. I hope that you agree, we have some crackers here, in what has been another tough year for many, so I am really pleased with the breadth.

1. ‘We are the Marine Conservation Society’
I don’t think MCS has ever been in my year’s list, which is about to change with this inspirational film, where you can almost taste the salt of the sea and it inspires you to do that bit more for the ‘Big Blue’.

Not resting on their laurels, their full-paged ad appeared in the Daily Telegraph on Monday 11th December, tactically well timed appearing just after the final episode of Blue Plane 2. Already ‘signed’ by an impressive 37 environmental organisations, which MCS managed to achieve in 3 days, the open letter to the UK government puts pressure on them to take responsibility to look after our seas. Watch this space closely to see what government action will be taken.

Ok so I am biased, as a Trustee of the Marine Conservation Society for the last 7 years, but in that time it has never made the list!

 

 

 

 

 

 

 

2. Blue Planet ii
You can’t have the BBC in here, can you, with their vast budgets? That aside, their Blue Planet ii prequel really did whet the appetite for their new series, which by no means disappointed.

3. United Against Dementia
I do like the concept of stopping for a moment- it reminds me of Remembrance Day. Stop, take a deep breath, now think of others. How hard was that? This film ‘Alzheimer’s Society Come Together, Dementia Doesn’t care’ asks us to reflect on our similarities, not our differences.

4. WWF’s A Living River
HSBC created an amazing installation to celebrate its work with WWF’s #ALivingRiver and the Yangtze river conservation work funded by the bank.

5. Plaster Pads
Plan International’s Plaster Pads campaign works well in its aims to normalise women’s periods and in a small way, show the world this is normal. It isn’t a big campaign but I like the creative approach. Hopefully these are small steps towards making people feel comfortable around this subject rather than awkward; Plan’s own research shows 48% of girls currently feel embarrassed about their periods, which is not acceptable.

 

 

 

 

 

6. Wrap Up London
Well done Wrap Up London, a clever take on an old theme with this flyer, collecting coats for vulnerable people from homeless to refugees and sufferers of domestic abuse alike.

 

 

 

 

 

 

 

7. Action for Children – change forever
Action for Children use press ads to show how fostering can change a child’s life forever- clever and thought provoking.

 

 

 

 

8. Smear for Smear
The share your #SmearForSmear to raise awareness of the importance of smear tests in preventing cervical cancer was a thoughtful idea, and it had good standout on social media, showing women that prevention is the best cure.

9. Project Emma
If only it wasn’t from a big corporation; ‘Build 2017 Project Emma’, can’t help but make you smile (and cry) in equal measure. This wrist ‘wearable’ helps people suffering with Parkinson’s disease and is the definition of what technology should be all about. Well done Microsoft – hopefully this will move from concept to affordable product soon.

 

10. WWF Black Friday
WWF’s Black Friday marketing was clever and their email cut through well for me.

 

 

 

 

 

 

 

From the small ideas to the mighty, each of these charity campaigns are straight to the point and engaging.

Wishing you all a happy, healthy, prosperous and creative 2018.

 

 

Green Banana Marketing Virtually Hangout: Marketing Sustainability

Giles Robertson, Managing Director of Green Banana Marketing and associate Sustainability Practitioner, Kim Bailey, took part in a Google Hangout Session on whether consumers have turned-off from green and how marketing can switch them back on.

Check out the video on our You Tube Channel:

Here are the top 10 tips for marketing sustainability that came out of that conversation:

  1. Create your own unique sustainability journey
  2. Gain leadership from the top for an effective team effort
  3. Drop the jargon, avoid ‘greenwash’, go for absolute clarity
  4. Link-up with those in the know to lessen your environmental impacts.  This can be with NGOs such as the Marine Conservation Society to work on marine projects or sustainability experts to gain the right standards and certifications
  5. Develop credible targets and deliver tangible outcomes
  6. Breakdown your vision into bite-size pieces
  7. Use real people and real projects to tell your success stories
  8. Be bold in your ambitions and actions and let people know about them
  9. Social media is your best friend in creating conversations and motivating your customers, explain on a day-to-day basis how you are doing things and don’t ever tell porkie pies
  10. Celebrate success & reward your customers.  Place the emphasis on personal benefit and show how the greater good has benefited too.

Although the good old marketing strategies of knowing your customer and meeting them where they are in their environmental knowledge still holds good; sustainability marketing requires tangible proof for any claims.  Promises need to be delivered.

Green Banana Marketing Ltd’s associate sustainability practitioner, Kim Bailey, works with companies and charities to ensure that they are as green, smart and fair as they claim to be.

Follow us on Twitter @gogreenbanana.

 

 

 

School’s Green Week & Science week

I am a big fan of schools that take their Science Week or Green Week seriously. As a Trustee of the Marine Conservation Society, I’ve just been into the excellent Lee Common Church School and spoken to them about the marine environment.


I talked to the whole school (well it is only wee with 48 children from reception to year two) about the challenges facing our seas. We also spoke to a slightly bigger group at The Beacon of 450 boys. I am pleased to say that £800 was donated and Lee Common adopted a turtle through MCS.

They asked great questions and were amazed by the scale of things like the Basking Shark (which grows to an amazing 11 metres in length and yet only eats the smallest of things in the sea). We looked at the effects of pollution – and how one lucky seal had a happy ending, which isn’t always the case. Five out of the seven global turtle species come to the UK shores (including the Leatherback, Green, Loggerhead, Hawksbill and Kemp’s Ridley) and often confuse their favourite tea of jellyfish with plastic carrier bags. We saw how similar plastic bags look to jellyfish and the other problems caused by the massive rise in sea litter.

We looked at the abundant sealife with so many surprises including the Cuckoo Wrasse, which changes from a female to a male, causing quite a stir. And the biggest ever

Leatherback washed up in Wales, at ten times the weight of an adult.

We looked at some of the common things we see on our beaches and how it’s good to know a few of these including the seaweed which looks like Lettuce, as we are never further than 70 miles from the sea.

We also considered what inspires us about nature. And how a passionate interest can turn into a lifelong obsession (or even a career, in many cases).

We discussed the importance of well-managed fisheries. With over 85% of fish stocks at their limits, we looked at the fish which should be avoided. And finally we discussed the role of government in protecting our seas – of which only 0.006% are currently protected. And the Marine Conservation Society, who are pushing government to recognise 127 Marine Protected Zones (which would make up 27% of our seas). But this mean old government is only considering 40 of the zones.

I hope our school Science Week and Green Week children go on to be more inspired future leaders and do a better job of protecting our seas.

Maldivian Marine Sanctuary – A Political Distraction?

Newly elected Maldivian President Mohammed Waheed took Rio+20 as an opportunity to announce that by 2017, the Maldives will become the only country to be a marine reserve. The Maldives is well known for its golden sands, stunning marine life and clear blue skies; a true paradise. It is one of the last places in the world you would expect major political unrest. However through January and February in 2012, there were riots on the capital island Malé. The riots led to the resignation of President of Mohamed Nasheed (allegedly at gunpoint) and the induction of a new president Mohammed Waheed. However riots have continued. The announcement by Waheed that the Maldives will become full marine reserve has led to complaints that he has

done this as a distraction from the political issues the Maldives face.

While this may be engineered as a distraction, I welcome the announcement. It will make the Maldives the single largest marine reserve in the world, creating a policy that will only allow eco-friendly and sustainable fishing, protecting a very delicate and valuable ecosystem. This would prevent destructive fishing methods such as purse-seining. Due to the bad press that the Maldives has been receiving surrounding these riots, this news will help to get the tourism industry back on its feet, which is essential as the nation is heavily reliant on tourism as a main source of income.

We would love to see other countries take similar steps towards protecting their valuable marine ecosystems, including the UK. The Marine Conservation Society is currently pushing for 127 carefully selected sites to become Marine Conservation Zones (MPZ) in UK seas, which would allow marine habitats to regenerate after damage due to anthropogenic activities such as destructive fishing methods.

So whether this is a political distraction or not, I believe that this is a great step in securing a future for tourism and sustainable fishing within the Maldives, helping to secure jobs and incomes for the local population.

If you have any opinions or comments on this subject, we would love to hear from you.